Elinga Magada
Graduate Business School, School Of Business Science And Management, Chinhoyi University Of Technology, P. Bag
The Significance Of Reputation Management In The Public Sector: A Case Study Of National Social Security Authority (nassa)
Research has shown that corporate reputation management is taking centre stage as a key business issue in most organisations the world over. However much of the research on the significance of corporate reputation management has been largely inclined towards the private sector with limited research on its impact in the public sector particularly in the developing world. Moreover most public

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